All About The Social Responsibility in India




The government has made a list of the sectors when an organization can spend effectively in order to eliminate hunger and poverty from the people.

It has been observed that India has become one of the fastest growing economies of the world. And as because it is an emerging market so each and everyone is keeping a watch on India from an international point of view. Moreover, at this stage when the country is all set to get acquired with the global position, it is utmost important to gauge that whether the reason behind the economic growth is only due to the successful business operations or not. You will be amazed to know that the present social marketing concept of companies is changing continuously and as a result, it has given rise to a new concept which is known as the corporate social responsibility in India.

Corporate Environment is becoming a threat to social responsibility
You will be shocked to know that the corporate environment is creating a lot of social problems as well as the social disturbances in India. You will not believe that in the recent days we got news that a software Engineer kills his wife and then after even he committed suicide. Just think the scenario, where on one side we talk about the economic growth along with the wealth creation but on the other side, it is creating a problem and social disturbance. 

A new tool to compete

The corporate social responsibility in India has facilitated the company with the new tool to compete in the market. On a survey, it was found that most of the customers who buy the product with a particular company look for only those brands that look beyond profit. In this respect, the corporate social responsibility has to lead the marketing results in increased sales, the loyalty of the customer's and also an enhanced image of the company along with the positive coverage of media.  







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